This will depend on the package you choose, the services you provide and the location of your practice. In our experience physiotherapy practices will notice an immediate increase in referrals. Practices will see a further increase after a few months once their website has become established.
Yes. This is no problem. Partnerships are a good idea allowing you to start up a business with the support of another person. The price of our packages remain the same no matter how many people are involved.
Yes. This is a lot more common now that NHS jobs are scarce, and many graduates have set up private practices with great success. Home visits are a popular way to start a physio service and many physiotherapy clinics started up this way.
Yes, generally your insurance is provided by your CSP membership and this will be more than sufficient. For partnerships, limited companies and practices employing other physiotherapists, additional insurance maybe required.
Yes, Physio123 specialise in generating new business for existing physiotherapy practices. We can create your online presence through website development, graphic design and online marketing. Using brand management campaigns and promotion we can increase your offline presence. Our services will put you ahead of your competition.
Yes. We would highly recommend our PhysioOne package, This allows you to test the market in your area before you commit full time. The benefit of self employment is that you can fit your private work around your other commitments.
This is a common fear that prevents many people going into private practice. Setting up in business is never without risk, however it is very rare for a physiotherapist to struggle to find patients. Provided you donít live in a remote area, and youíre willing to work hard, with our help we are confident of your success.
Yes, the advantage of being your own boss is you can choose when you want to work. Fitting in other commitments such as family becomes easier. Some people choose not to work mornings, or only work weekdays, you can be as flexible as you like.
This depends largely on the package you select. Typically PhysioOne package takes a week, PhysioTwo; two weeks, and PhysioThree; three weeks. This process can vary depending on the specifics of your package and any changes you wish to make.
Yes. We send you our customer requirements form for you to fill in. This form provides the design team with all the information they will need to construct your site. You will be able to decide what pages you want, the content you want and select any add-ons you require. You can also suggest colour schemes, logo ideas, and any other information you think is relevant. Obviously the more information you provide, the better your website will be.
Yes you can. Existing physiotherapy practices usually have an established identity which would be lost if they changed their logo. We would be happy to improve or edit you current logo should you wish.
Yes. This can be provided for free during the design process if it is within your permitted page allowance. Once the design process is complete, you will be charged an additional 30 for any extra pages. We will also make sure this page links to and from any other relevant pages.
Physio123 have two marketing strategies; a short-term strategy that will reap immediate benefits, and a long-term strategy that will have a significant impact over time. Using these two strategies, you will see immediate results that continue to improve.
The objective of search engine marketing is to drive more people to your website. Simply, the more visitors your website gets, the more likely your practice is to generate new patients.
Consider these facts:
In 2009 there was on average 301,000 searches in the UK every month for physiotherapy.
When looking for a private physiotherapist most people now turn to searching the internet.
The more visits your website gets from people in your area looking for a physiotherapist, the more patients you will get. Itís that simple!
Millions of people in the UK are going online looking for answers to their health problems. So your practice needs to be positioned high on the search engines to drive these people to your website where they can learn how you will solve their problems.
Adwords and SEO are both different marketing techniques that we use to increase the amount of new patient referrals for your practice.
Our SEO package provides long term results. Physio123 will improve the volume and quality of traffic to your website from search engines via "natural" or "organic" search results. This means that over time more and more people looking for physiotherapy in your area will end up viewing your website and you will get more patients.
Adwords provide immediate results for physiotherapy practices. Done correctly, an Adwords campaign will give your practice an immediate increase in new patient referrals. Adwords are the ads you see in the top and right hand column of the search engine results page. Physio123 bid on "keywords" that we know your target market type in the search bar when they are looking for physiotherapy or have a problem that physiotherapy can help with. When someone clicks on your ad we pay Google a given bid amount, and the visitor will be automatically taken to your website.
SEO or Adwords?
Both are helpful and will compliment eachother if done correctly, and provide your practice with a steady stream of new patient referrals.
The reason you want to SEO your website is so that your practice comes at the top of the search engine results page when someone searches for:
Keywords that relate to your practice (eg physiotherapist in your area)
Keywords that relate to the services you offer (acupuncture, hydrotherapy, massage)
Keywords that relate to problems you help (eg back pain, knee pain)
Googleís studies tell us that people look at the natural results first. Take a look at this heat map. The "hotter" areas are where people fix their eyes on the page. As you can see, people tend to look at the natural results region of the results page.
The cost of SEO is a fixed cost. You pay a setup and monthly fee and your costs do not increase whether one person clicks on your link or ten thousand people click on your search link.
If your website is well optimised it will show up on a large number of other websites. This has a snowball effect and your website will gather momentum and rank higher and higher for physiotherapy related searches in your area. This will make it a very established website and difficult for other physiotherapy practices to compete against. This will also mean that the amount of new patients generated from your website will increase month by month.
Here are five reasons why you should have an Adwords campaign:
Adwords campaigns produce immediate results.
Your website advert will show up when someone in your location types in a broad search phrase like "physiotherapy".
Specific advertising phrases can be displayed in response to a specific search phrase. For example, if someone types in the search phrase "physiotherapy for low back pain in london", the ad you might display is "Physio helps low back pain Ė Treatment in London".
With a well managed campaign you can almost guarantee that your ads will show up.
You can choose to have your ads display only to people in your practice's local radius. This is a huge advantage as it will limit your financial outlay.
There are no contracts, if you are not satisfied with our service you are free to cancel anytime. We are confident that you will be happy to allow us to continue to market your practice as the new patients that we generate for you will be increasing month on month.